I don’t know, two posts in two days, this is almost like a real blog!

Today we submitted our application for the Lincolnshire multiplex alongisde our partner shareholder, Lincs FM Group. Michael Betton and the Lincs FM team have been a really great bunch of people to work with and collectively we’re very pleased with what we’ve submitted and the coverage across the County that we’re able to achieve.

I think it’s also good to see Lincs FM creating a new service for the multiplex – Lincs Country. Country music scored well in our research and it’s defintely a format that will grow listener choice in the area.

Picking up on a theme from my last post, Lincs Country is another example of the commitment that the smaller radio groups are putting into DAB. Lincolnshire’s an area that the Lincs FM team know inside out and its these deep connections that will allow this new station to be succeful in both audience and revenue terms.