It’s disappointment all round here at MuxCo towers, as the news was revealled that NOWdigital had won the digital licence for Oxfordshire. We believed (and still do) that our application had the widest choice of services for listeners, so we’re a bit down that Ofcom awarded it to the other bidder.

Obviously, we’re pressing on and continuing to bid for licences in other areas and we’ll continue to ensure that our plans are robust, deliverable and attractive for the communities that we are keen to serve.

It’s always interesing to see the other bidder’s line-up when the Ofcom press release comes out. In case you haven’t i’ve shown it below. On the left is the NOWdigital bid, on the right is the MuxCo bid,  the highlighted area is ‘the MuxCo difference’.

It’s just coming up to three o’clock, which is the customary time for me to write a blog post about the latest application to go in. Oxfordshire’s been an interesting one to work on, a few ups and downs, but we’re incredibly pleased with what we’ve just submitted, we think it’s our best line-up yet.

11 audio services, including all of the analogue operators, nearly 90% coverage of the population and an excellent podcast service with another 11 interesting service providers and room for many more. We’re very proud of this one and we hope Oxfordshire (oh, and Ofcom!) like our proposals too.

As always, please email me with any comments – [email protected] or leave them on this blog post.